Lina was born and grew up in Coimbra, Portugal, known for its 13th century university and vibrant academic life. After studying Media and Fashion Design, she moved to London to do a masters degree on Fashion Studies, Communication & Culture at The London College of Fashion, a constituent college of the University of the Arts London.
While studying, she did a few internships in the fashion department of renowned magazines such as Arena and Dazed & Confused. Retail helped supporting her living costs, and the experience in luxury brands with a strong heritage - such as Burberry and Christian Dior - was particularly insightful in relation to both clients’ needs and the way brands operate to stimulate sales.
She pursued a career in journalism, having worked as a BBC World Service producer in London, attending different training courses offered to staff and adopting high editorial standards. This role was focused on world news and current affairs for the Portuguese speaking countries in Africa.
She also worked as a fashion journalist, contributing to the Portuguese Vogue and Elle magazines from London, always suggesting what to write about and often organising photo shoots with her interviewees.
Lina wrote a fashion blog for a couple of years before embracing an opportunity to work for a charity close to her heart, mainly in communication and events. Her passion for fashion persists to this day. Currently, she is planning a new sustainable fashion business, based on circular economy principles.
Photo: Oliver Goodwill