Can we still talk about trends when there's such a wide variety of brands offering completely different options? Is there a thread connecting them all? Is this thread accurate or simply a subjective interpretation of whoever identifies it?
How truthful is it, if we take into account robust advertising budgets, special gifts, premium event invitations and private flights? These are questions worth considering before taking trends at face value.
Besides, it's difficult to ascertain if they are a projection of what the future is going to be or merely a reflection of the past. Having said that, going through the images from the Spring Summer 2020 catwalk shows, there are patterns that start emerging before my eyes.
Despite my total editorial freedom on this website, the trends listed below are still highly biased, mirroring my own style. It's also worth mentioning the strong entertainment element around catwalk shows.
Even though this is nothing new - we remember fondly of the theatrical performances when Alexander McQueen was alive and John Galliano was at the top of his game - this time, there was definitely a strong focus on experiences.
From Ralph Lauren's Club in New York to Jennifer Lopez going down memory lane at Versace in Milan, or Saint Laurent's incredible light design in Paris, some shows instantly captivated the attention of social media.
Elie Saab, Paco Rabanho, Chanel, Louis Vuitton and Proenza Shouler
Alexander McQueen, Dolce & Gabbana, Marc Jacobs, Dsquared2 and Christian Dior
Black & White
Balmain, Burberry, Stella McCartney, Miu Miu and Carolina Herrera
Valentino, Carolina Herrera, Erdem, Giambattista Valli and Gabriela Hearst
Mary Katrantzou, Alberta Ferretti, Christopher Kane, Brandon Maxwell and Chloe