Trendy Lilac

The power of colour to enhance wellbeing

When watching live fashion talks, inevitably they focus on the current state of affairs and the future ahead. These are complex issues, as Michael Kors said to fashion journalist Tim Blanks at BoF, “we’re all navigating this together”.



Kors is scaling back the rhythm of its fashion shows to twice per year, like Gucci and Saint Laurent. Unfortunately Dior did proceed with its cruise show, so it’s up to each brand to decide what to do.


When Harrods and Selfridges, two of the most famous shopping destinations in London, are cutting hundreds of jobs, it’s clear the situation is difficult and demands a different approach.


The pandemic has further exposed a strong disparity across the industry, so much so that many people are questioning their relationship with fashion, propelling sustainability to the top of many brands’ agenda.


There are so many issues to address, our insatiable appetite for what’s new is fuelled by powerful marketing strategies that drive consumption up to unsustainable levels, with an undeniable negative impact on the environment and manufacturers, often exploited.


Some of them used social media to point out unethical brands, leading to the Pay Up call to action. We can also think of the sexual abuse endured by young models, brought to light by the Me Too movement or more recently, the racial discrimination tackled by Black Lives Matter all over the world.


It was also particularly exciting to watch the viral video of the incredible political speech by Representative Alexandria Ocasio-Cortez. Women still don’t have a fair representation in politics or business, and fashion is no exception.


Fashion United published the results of a report funded by The Pipeline: "the retail sector in the UK is one of one of the worst-performing when it comes to gender diversity with only 24 percent of executive committee members in the British retail sector being women."


It does seem that the world is going through a deep transformation, the pandemic affects us all and we can now communicate globally like never before. Is this mirrored in fashion? Are we really on the verge of a significant and hopefully irreversible change?

“Colours, like features, follow the changes of emotions.” Pablo Picasso

No, I don’t have a crystal ball, but it’s curious to see how lilac is a trendy colour for this particular summer, as it’s associated with spiritual growth and universal love. This calming colour gives an air of sophistication and elegance.


Wearing lilac accentuates our passion for life and how we connect with it in a more spiritual sense, connecting us to the greater universe.



#trendycolours #summer2020 #fashionchange #reset #lilac #moodboard

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