Swap & Buy
With a view to start a new fashion business, I created a crowdfunding appeal to launch my project: Swap & Buy. It contributes towards the development of sustainability in the fashion industry, based on circular economy principles.
The goal is to reduce production and support sustainable brands and designers by coming up with a new retail concept which gathers the following in just one place:
secondhand (curated based on fabrics quality and/or style)
Up-cycling (new clothes made from secondhand clothes)
New clothes from past collections (designers & luxury brands)
New clothes from current collections (certified sustainable brands only)*
*Based on qualifications given by Good on You website/app.
Most sustainable brands are not so appealing in terms of style. Each piece for Swap & Buy would be selected based on the fabrics quality and the focus would be a timeless elegant style, think Tom Ford for Gucci, wearable but definitely fashion!
Who will benefit:
Women who love fashion but don't want to engage with fast fashion and its negative repercussions. Nothing new is purposefully produced for Swap & Buy. The purpose is to protect the environment and avoid the abuse of those producing cheap clothes abroad.
This fundraising would only cover the costs of a limited trial period of up to one month, to test how people respond to this new retail concept. It includes renting a pop-up shop in a premium location in London, and all the logistics associated with it, from merchandise to staff, security, transportation, bank fees...
All secondhand clothes would be dry cleaned, repaired or could be subjected to up-cycling, which means deconstructing them and using the fabrics to create new clothes.
Unlike any other business, Swap & Buy aims to have something for everyone. Swapping is cheaper than fast fashion and there will be items with the same retail price of fast, premium and luxury fashion.
The business reserves the right to decline swapping items
Each swap will cover dry cleaning costs
If swapping new items from past collections, items must also be new (with tag on)
Criteria for swapping: fabrics quality and/or item’s style
Accepted products: womenswear and women’s accessories
The plan is to do it as soon as possible. This is an area predicted to grow more and more in the future by renowned companies such as WGSN and McKinsey. This is the moment to mature the idea, developing a business plan in order to make it happen in the near future.
Meaning and gratitude:
Your support means the world! I would be able to do something fulfilling while making the world a better place, and would definitely seek multiple collaborations, favouring students and recent graduates to work on creative projects such as videos and fashion editorials to promote the business, through the-dots platform.