Sustainable Fashion Business

For chic and stylish women who want to lead a sustainable life

Brand Strategy


Filmed in Paris back in the summer 2019, this video was initially aimed at raising funds to develop a new sustainable fashion business. Kickstarter stopped supporting resale projects and Station F, a business incubator for startups in Paris, rejected the concept. It wasn't possible to raise enough capital through a crowdfunding initiative, so private investment is now being considered.


The idea is to support the shift towards a circular fashion industry and foster sustainable brands, preserving the environment  and ensuring fairness across supply chains. It intends to disrupt the way fashion operates by proposing an alternative business model, with sustainability as a strong foundation from the start.


Consumers will be able to swap or buy a highly curated selection of womenswear, with a distinct sophisticated and timeless style. The plan is to offer a luxury shopping experience both online and offline, with a personal styling service and regular community events. It's for women who love fashion but want to stay away from the negative repercussions the industry has on people and the planet.


Both Kering and LVMH are investing in sustainability as this is predicted to be a decisive factor for purchasing in the future. This is a great business opportunity! If you're a private investor do not hesitate to get in touch. I have applied twice for a grant from Innovate UK, and even though my project was rejected on both occasions, I could share extensive market research and financial forecasting with a potential business partner.